Custom Software Development — built faster, cheaper, smarter with AI
Internal tools, customer portals, integrations, automation systems and bespoke web platforms — engineered for your business by senior Australian developers using AI-augmented practices. From $1,200.
What we build
If your team is doing it manually in spreadsheets, juggling between five apps, or paying agency rates for tools that should already exist — we can probably build it for you in a few weeks.
Internal tools & dashboards
Replace spreadsheets and shared drives with purpose-built tools your team will actually use. Custom dashboards, reporting, internal CRMs, ticketing, workflow management.
API integrations
Connect Xero, HubSpot, Stripe, Cliniko, Salesforce, Microsoft 365, Google Workspace and any other system with an API. Stop double-entry, stop copy-paste.
Workflow automation
Multi-step automation that handles invoicing, lead routing, document generation, scheduled tasks, alerts and approvals — running unattended 24/7.
Customer portals & web apps
Branded customer-facing portals for booking, account management, document submission, status tracking, and self-service. Built mobile-first, fast, and accessible.
AI-powered features
Add intelligent search, document analysis, chatbots, content generation, classification, or RAG-grounded knowledge bases to existing systems. AI that's wired in, not bolted on.
Bespoke SaaS platforms
Multi-tenant SaaS, white-labelled apps, marketplaces, full custom platforms. End-to-end design, build, deploy, and ongoing support — on Australian infrastructure.
Transparent pricing
Fixed-price quotes after a free 30-minute discovery call. No surprises, no scope-creep tricks. Pay 50% to start, 50% on launch.
Starter
1–2 weeks
Single small project
- Small internal tool or web utility
- Single API integration
- Lightweight automation script
- Basic admin interface
- Australian-hosted deployment
- Full code handover
Standard
3–6 weeks
Multi-feature applications
- Multi-feature web application
- Multiple API integrations
- Custom dashboard or portal
- User authentication & roles
- AI features (chat, search, analysis)
- Weekly demos & feedback rounds
- Documentation & training
Custom Platform
6–12+ weeks
Full bespoke platforms
- End-to-end SaaS-style platform
- Complex business logic
- Multi-tenant or multi-user
- Deep system integrations
- Advanced AI/RAG features
- White-labelled or branded
- Ongoing support retainer
Not sure which tier fits? Tell us about your problem on a free 30-minute call — we'll quote a fixed price on the spot.
What's the ROI on custom software?
Most projects pay for themselves in months. Adjust the sliders to see what custom software could do for your business.
Assumes 80% of those hours are reclaimed by automation — a conservative floor we hit on most projects. Many exceed it.
How it works
Most clients see working software within their first 2–3 weeks.
Discover
Free 30-minute call to understand your problem, your existing systems, and what success looks like. No pitch, just questions.
Scope & Quote
Written scope with fixed price and timeline. Approve it and we start within a week. No surprise costs.
Build & Demo
Weekly demos so you see progress live. Adjust direction as you go — iteration is built into every project.
Launch & Handover
Full deployment, codebase handover, documentation and training. Optional ongoing support retainer if you want it.
Why Synap AI for custom software
There are plenty of agencies. There aren't many that can build at this speed and price without compromising quality.
Founder Hamish Mackellar's career spans Australian health tech (compliance-grade clinical platforms), cloud architecture across GCP and AWS, and high-demand consumer platforms with thousands of concurrent users. You're not getting a junior — you're getting an architect.
We use AI coding assistants throughout design, build, test, and review. The output is the same quality as traditional custom development — we just deliver it 5–10x faster. The cost savings are passed to you.
By default we host on Google Cloud's australia-southeast1 (Sydney) region. Your data stays in Australia under local privacy laws. We can also deploy to your AWS, Azure, or on-premise infrastructure if you prefer.
Full code handover at launch. No licence fees, no recurring royalties, no lock-in. Maintain it in-house, hand it to another developer, or keep us on retainer — your call.
You talk directly to the engineer building your software. No account managers, no project management theatre, no Telephone game with offshore teams. Decisions in minutes, not weeks.
Quote agreed upfront before any code is written. We absorb scope risk, not you. If we underestimate, that's our problem — you pay what was agreed.
Frequently Asked Questions
Everything you need to know before you book the call.
How much does custom software development cost in Australia?
Custom software development with Synap AI starts from $1,200 for small internal tools and single integrations (delivered in 1–2 weeks). Mid-size projects — multi-feature web applications, customer portals, multi-integration automation — typically run $5,000–$15,000 over 3–6 weeks. Full custom platforms with complex business logic and ongoing support typically run $20,000–$50,000+. Traditional agencies typically charge 4–10x these prices for the same scope; AI-augmented engineering is the difference.
What is AI-augmented custom software development?
AI-augmented development means our engineers use AI coding assistants throughout design, implementation, testing, and review. The output is the same quality as traditional custom software — fully reviewed, tested, secure, maintainable code — but delivered in a fraction of the time. The cost savings are passed directly to clients, which is why our prices are dramatically lower than traditional agencies.
What kinds of custom software does Synap AI build?
Synap AI builds internal tools, customer portals, custom dashboards, API integrations, workflow automation systems, custom CRMs, booking and scheduling platforms, document processing tools, AI-powered chatbots and assistants, multi-tenant SaaS platforms, and bespoke web applications. We work across PHP, Python, JavaScript/TypeScript, Node.js, React, MySQL, PostgreSQL, and cloud services on Google Cloud and AWS.
How long does it take to build custom software?
Starter projects (small tools, single integrations) typically deliver in 1–2 weeks. Standard projects (multi-feature applications) take 3–6 weeks. Full custom platforms take 6–12+ weeks depending on complexity. These timelines are 5–10x faster than traditional agency timelines because we use AI-augmented engineering throughout the build.
Do you host the software you build, or is it hosted elsewhere?
Both options are available. By default we host on Australian infrastructure (Google Cloud Platform australia-southeast1 region) so all data stays in Australia under local privacy laws. We can also deploy to your own AWS, Azure, or on-premise infrastructure if you prefer. Hosting and ongoing maintenance can be bundled into a monthly support retainer or handled in-house by your team after handover.
Who owns the code Synap AI writes for me?
You own all custom code we write for you, in full. There is no licence fee, no recurring royalty on the code itself, and no lock-in to Synap AI for ongoing development. We hand over the complete codebase, infrastructure configuration, and documentation. You're free to maintain it in-house, hand it to another developer, or keep us on retainer — whichever suits your business.
Can Synap AI integrate with the systems my business already uses?
Yes. Most custom software projects involve integrating with existing tools. We regularly integrate with Xero, MYOB, Stripe, HubSpot, Salesforce, Gmail, Outlook, Microsoft 365, Google Workspace, Cliniko, Calendly, Cal.com, Slack, Mailchimp, Mailgun, Twilio, Zapier, n8n, and any system that exposes a REST or GraphQL API. If your system has an API, we can integrate with it.
Why is Synap AI so much cheaper than traditional development agencies?
Three reasons. First, we use AI-augmented engineering throughout the build — the same techniques the world's leading software teams now use — so a small team delivers what used to take a much larger team. Second, we don't carry the overhead of agency middle management, salespeople, and account managers; you talk directly to the engineer building your software. Third, our founder Hamish has 25 years of experience designing systems efficiently, so we don't waste budget reinventing the wheel. Read more about our team →
What's the typical engagement process?
Step 1: free 30-minute discovery call to understand your problem. Step 2: written scope with fixed price and timeline (no surprises). Step 3: build phase with weekly demos and feedback rounds. Step 4: launch with full handover, documentation, and optional ongoing support retainer. Most clients see working software within their first 2–3 weeks.
Ready to build something?
Tell us what you're trying to do. We'll tell you whether we can build it, how long it'll take, and what it'll cost — on a free 30-minute call. No pitch, just answers.
Book a Free Consultation